Saturday, May 9, 2009

Showreels and motion graphics




Showreels and motion graphics are website features that offer great opportunities for personalisation and interaction and if used properely these features can present your company at the very highest level.

adidas Originals by Neue Digitale


Showreels can consist of individual motion picture/video projects as well as montages. In using showreels, it is important to note that, while offering the individual projects or montages may produce the desired rsults the context in which those pieces are featured is a crucial branding environment, where you have a key opportunity to connect yourself, your company and your brand with the work being presented.



Motion graphics should be view as an opportunity to creatively extend a company's id through its website.

Sunday, March 29, 2009

The Day after a film shooting.

The capacity for movies to contain many layers of meaning and the movie-maker’s ability to manipulate the passage of time means the short is an art form in its own right.

We must always be aware of the time not only because we worrying not finishing the film. Because lighting is different especially on sunrise and sunset.

If a week is a long time in politics, 1 minute of movie can sometimes feel like an hour. It takes a long time to shoot a minute of video.

While writing. We try to write indoor scene wherever possible. That way, we are not at the mercy of weather, shop owners and police or curious bystanders.

Sound recording is infinitely easier too, with far few erratic and unpredictable noises to cope. It is easier to keep equipment safe and secure, and catering be easier to arrange.

Using one location. A clever low-budget trick is to set story in one location, involves less moving about and less setting up time.

Keeping production simple means few distractions for the cast, who spend less time setting bored and cooling emotionally a common problem for non-pro actors.

Keeping character to minimum. Keeping dialogue to minimum, using action to moving.

Problem
The location we have chosen seemed big enough at time but when you arrives the crew it seem too small, with hardly any space in which to work.

Analysis
It is quite possible there is adequate space, we just need to make use of it officially see if you can adapt the storyboard or composition to exploited the space and unpack our equipment tidily.

Solution
Survey space and work out how best. The bulkiest item are usually the light If we need to remove furniture that that is not in short do it before the gear is brought in.

Actor’s expression and gestures may suddenly become more natural once they think shooting is over. A few second of footage of natural gestures or unlimbered laughter, for example can come in useful during editing?

Casting
one important factor in the determining the budget of a film is assessing the cost of above the line vs. below the line talent. To keep the budget low we cast for actors who want to build a resume and are willing to work for free.

We choose crew members who are willing to work for free. Use available resources for props, costumes and locations. Shoot during the day. Night shooting requires additional lighting and takes times to shoot.

We have difficult attracting actors to the audition because we did not put out general audition notice long enough. We have posting on websites like mandy.com and announcements on the the local internet groups.

Actors should bring extra cloths.

Saturday, March 21, 2009

VOTE EARTH


VOTE EARTH

THIS IS THE WORLD’S FIRST GLOBAL ELECTION, BETWEEN EARTH AND GLOBAL WARMING.On March 28 you can VOTE EARTH by switching off your lights for one hour.
Or you can vote global warming by leaving your lights on.

The results of the election are being presented at the Global Climate Change Conference in Copenhagen 2009. We want one billion votes for Earth, to tell world leaders that we have to take action against global warming.

Friday, January 30, 2009

Pepsi New Logo


Do you feel it’s a successful redesign? If you had to grade it, would would you give it?

I’ve read reviews of this new logo on other websites and to my surprise I found that many people didn’t like the change. For those who are wondering, the PEPSI circle is supposed to be a smirk (or smile face). There are two other PEPSI products that have similar circles, meant to express a smile, to a varying degree.

In my opinion, I love the new sans-serif geometric typeface in all lower case. I think it’s forward-thinking. Does anyone know what font that is? The salient feature is that lowercase “e.”

This is a big makeover. Pepsi says it will spend $1.2 billion (that’s a b) over the next three years to re-brand its carbonated soft drinks plus its Gatorade and Tropicana lines. Considering the fantastic number of cans, bottles, Web and print ads, point-of-purchase displays, vending machines, billboards, sportswear, stadiums, on and on—worldwide—that must be changed over, well, the scale is mind-boggling.

Saturday, January 3, 2009

Book: Becoming a Graphic Designer: A Guide to Careers in Design


Whether you are a seasoned professional or a first-year design student, this book provides valuable context for and insight into what is a very complex, multifaceted business.

This is a satellite view of the many disciplines of design by one of the best in the business, Steven Heller. It includes complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration.

Saturday, December 27, 2008

Book: Creating 3d effects for film



This book educates readers on the same art, techniques, technology, and approaches used to create digital effects such as water, smoke, fire, crumbling buildings, and virtual sets in big-budget Hollywood films. The author's credit list includes some of the biggest effects films in recent history: "The Fifth Element," "Titanic," and "Armageddon." The book discusses fundamentals and techniques for creating visual effects without regard to a particular software package, which should increase readership by including users of all digital effects programs. A practical application takes the reader through a real-world set of effects shots, just like at a Hollywood effects studio. To round out the learning experience, the Companion Web site provides readers with a wealth of examples.

Saturday, December 20, 2008

Cheer Up

I've always preferred the happy-sounding Cheer to the oceanic sound of Tide or the kittenesque Snowy. And now, with this new lower-case logo with the Kabel-derived extended "h," Cheer appears to have broken the conventions of the detergent-dress ghetto. What's more, the introduction of a new trade character (bottom), the Cockney-accented Rose Spires, the Cheer Laundress--whose motto is "I fight for the brights"--is a new oratorical persona on the commercial stage. Here's Rose on the subject of dingy: "Dingy is the opposite of clean, love. It's dull, grayish, faded, grimy, grubby, mucky, and just dreadfully dirty." And here is what she does on her day off: "I fancy you'd find me drinking pints with my mates at the local pub or walking my corgi, Spencer." Thank you Cheer for brightening me day.