Do you feel it’s a successful redesign? If you had to grade it, would would you give it?
I’ve read reviews of this new logo on other websites and to my surprise I found that many people didn’t like the change. For those who are wondering, the PEPSI circle is supposed to be a smirk (or smile face). There are two other PEPSI products that have similar circles, meant to express a smile, to a varying degree.
In my opinion, I love the new sans-serif geometric typeface in all lower case. I think it’s forward-thinking. Does anyone know what font that is? The salient feature is that lowercase “e.”
This is a big makeover. Pepsi says it will spend $1.2 billion (that’s a b) over the next three years to re-brand its carbonated soft drinks plus its Gatorade and Tropicana lines. Considering the fantastic number of cans, bottles, Web and print ads, point-of-purchase displays, vending machines, billboards, sportswear, stadiums, on and on—worldwide—that must be changed over, well, the scale is mind-boggling.
